SHIBUI (ADJECTIVE), SHIBUMI (NOUN), OR SHIBUSA (NOUN) ARE JAPANESE WORDS WHICH REFER TO A PARTICULAR AESTHETIC OF SIMPLE, SUBTLE, AND UNOBTRUSIVE BEAUTY. THE ISAORA FW 12⁄13 COLLECTION REFLECTS ON THE SEVEN ELEMENTS OF SHIBUSA: SIMPLICITY, IMPLICITY, MODESTY, SILENCE, NATURALNESS, EVERYDAYNESS AND IMPERFECTION. A CONCEPTUAL STARTING POINT THAT TAKES THE PARADOX BETWEEN SIMPLICITY AND COMPLEXITY INTO THE VERY FIBERS OF THE FABRIC.