For Spring 2014 ISAORA and esteemed designer Thomas Meyerhoffer have joined forces to release the second installment of their SURFORWRD collaboration. Bringing together a shared commitment to uncompromising, forward-thinking design, the collaboration creates instant classics made for all around wearability—from the street to the ocean—merging functionality and simplicity with performance fabrics and constructed for the space in between surfing and life. This collection was developed in New York and designed in California, 100-percent USA made and manufactured. We tested every piece as we surfed, worked, and traveled around the world searching for new opportunities and connecting with cultures. SURFORWRD builds the foundation for a frame of mind that allows you to go between the extremes of unguided freedom and the structure of society.
The SURFORWRD capsule collection embodies a casual approach to high performance sportswear specifically created for open-minded surfers, innovators and individuals on the move. With superior fabric technology, military grade ultra-fine PrimaLoft® ONE insulation, YKK AquaGuard® zippers, laser perforated side panels, and loopback cotton bonded polyamide, versatility is maximized.
Thomas Meyerhoffer is one of the most innovative and influential designers of his generation—a rare breed, part innovator and part designer. Collaborating with brands like Apple, Coca Cola, and Puma, as well as small startups, he has routinely developed disruptive innovations and new stories in an uncannily broad range, realizing products in all fields—from technology to sport, furniture to fashion. Under his own brand, he is regarded as one of the more progressive surfboard shapers in the world. Meyerhoffer’s iconic surfboards are used all over the world by high level surfers that want to experience more. Meyerhoffer has received numerous international design awards.